Showbiz Babylon

Since celebrity scandals observe the same cycle of fostering fatigue among the public after a period of intense engagement, don’t be surprised if the latest Barretto family intrigue has mellowed, if not dissipated, by the time you read this. Before the first member of the family emerged on the national stage, “Barretto” used to be better known as the location of a coastal drive along Subic Bay, where girlie bars featuring women from all over the country catered to American GIs willing to spend their precious dollars for rest and recreation (even if they wound up getting neither).

This made the Barretto clan locally prominent citizens as far as any red-light area could bestow respectability. (It might help to remember that the illustrious residents of Malate also reside adjacent to another former red-light district, Ermita.) Hence Gretchen Barretto, or her handlers, did not feel the need to use another family name when she was launched as part of the second batch of mixed-gender Regal Babies. Unfortunately, the rival Viva Films studio had just launched its monstrously successful all-male Bagets batch, and Rey de la Cruz had an all-female troupe, the Softdrink Beauties, claiming whatever (frankly prurient) interest could be generated in good-looking women.

So the Regal Babies II were destined for obscurity, with a bravely determined Gretchen languishing in supporting roles, barely noticeable in Lino Brocka’s Miguelito: Ang Batang Rebelde (1985), for example, banking on her classy features but limited by her narrow range as a performer. By the 1990s, she had shed enough of her premature flab and gained enough height to look alluring enough for male-gaze purposes. Robbie Tan, founder-manager of Seiko Films, profitably deduced that the public had tired of sex sirens who looked and behaved like they came from the wrong side of the tracks. He devised a series of projects that objectified seemingly unattainable porcelain beauties led by Gretchen, turned his outfit into a major player in the process, and made the first Barretto star.

Another Barretto quietly took Gretchen’s place as constant second-stringer: Claudine, her younger sister. Unlike her predecessor, Claudine handled her years of relative obscurity as an opportunity to hone her performative skills. Her walk in the sun had a healthier component to it, by conventional moralist standards: she came of age when romantic comedies succeeded in displacing all the other then-profitable local film genres – horror, action, comedy, even her elder sister’s soft-core melodramas – and managed to prove her mettle alongside the peak capability of Vilma Santos, in Rory B. Quintos’s Anak (2000).

An accident of fate though propelled Claudine to a stature never attained by Gretchen. It was, unfortunately, a tragedy, the first indication that the Barrettos could only really soar on the wings of bad news. Just as Gretchen became a star by shedding her clothes, Claudine captured the public imagination when she broke up with her buena-familia boyfriend Rico Yan, grandson of a former army chief and ambassador during the presidency of Ferdinand E. Marcos. The heartbroken beau repaired to a Palawan resort, where he failed to awaken on an Easter Sunday, of all days, after a night of heavy drinking.

The public response was hysterical, with Yan’s wake and funeral march overshadowing those of two National Artists for Music, Lucio San Pedro and Levi Celerio. A reporter from the rival of Yan’s home station happened to be at the resort and scooped its competitor, which in turn prevented all other TV stations’ attempts at coverage from occupying vantage points during Yan’s wake. Best of all, for Claudine’s fortune, her co-starrer with Yan, Olivia M. Lamasan’s Got 2 Believe (2002), had just opened in theaters, with Yan’s death catapulting it to record-blockbuster status.

This made of Claudine an even bigger star than her Ate Gretchen, and acrimonious vibes from the sisters’ perceived rivalry began getting airtime, with then-incipient social media paying due interest. Gretchen became the constant partner of businessman and media mogul-aspirant Antonio “Tonyboy” Cojuangco, while Claudine linked up and eventually married another alumnus of De La Salle University, Raymart Santiago (of the well-known brood fathered by producer-director Pablo Santiago, preceded in showbiz by his elder brothers Rowell and Randy). Their mother Inday declared her preference for Claudine – a position eroded by her daughter’s on-cam pummeling of one of the roughneck Tulfo brothers and her later separation from her husband amid speculation of excessive drug use.

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Which brings us to the latest teapot tempest. The situation could not be more high-profile, with the country’s chief executive, a family friend, attending the wake of the just-deceased Barretto patriarch. Gretchen and Claudine had patched up their differences, and Gretchen attended ostensibly to reconcile with her mother. A third Barretto showbiz aspirant, Marjorie, who never attained the same level of stardom as her younger sisters, refused President Duterte’s admonition to greet Gretchen, alleging that her niece, Nicole, was traumatized by Gretchen spiriting away a lover, businessman Atong Ang. In a sensational tell-all TV interview, Marjorie acknowledged that after the collapse of her own marriage to Dennis Padilla (actually Dencio Padilla Jr., son of a late well-loved comedian), she bore a love-child to Recom Echiverri, a former mayor of Caloocan City; this was by way of pointing out that Ang was also very much married, and that Gretchen was thereby being unfaithful to Cojuangco, who similarly was married to someone else.

Predictably, Gretchen denied any sexual relation between her and Ang. The clarifications and counter-accusations will continue for some time, until the family arrives at a level of accommodation acceptable to the major players in the current fracas. What conclusions can we draw from the situation? One is that the Barretto sisters are expert enough at stretching their media mileage, notwithstanding the occasional phone-cam evidentiary recordings of social slip-ups like Claudine’s fistfight with Mon Tulfo or the screams and hair-pulling (with the Presidential Security Group atypically befuddled) that occurred during Miguel Alvir Barretto’s wake. Marjorie’s subsequent TV interview effectively effaced an earlier scandal caused when her daughter, Julia, admitted boinking hunky star Gerald Anderson, who was supposedly committed to another star, Bea Alonzo. Julia claimed that she had broken up with male starlet Joshua Garcia (just as Anderson’s relationship with Alonzo had supposedly ended), but also subsequently wound up denying that she was the mistress of another elderly entrepreneur, Ramon Ang.

Another conclusion we can make is that males involved in any capacity in this dustup will be better off keeping quiet. Atong Ang appeared in one of those obviously staged “ambush interviews” coddling his legal family while declaring he had never diddled any of the Barrettos. Assuming he was truth-telling, he was also effectively saying – awkwardly, at that – that some of the Barrettos were lying. The family patriarch, in contrast, was ironically better off reposing in a coffin: even with Gretchen recapitulating her accusation that he had molested her, no one will want to speak ill of the dead. As pointed out by the late film scholar Johven Velasco in his chapter on Rico Yan (from his book Huwaran/Hulmahan Atbp. [Univ. of the Phil. Press, 2009]), the talk-show personalities who pointed out that the deceased young star had access to Ecstasy tablets and that Claudine had allegedly been unfaithful to him were penalized by their TV stations.

An even more significant conclusion that Velasco makes, echoed by social experts looking at the current familial flameout, is that the scandal’s staying power derives from what it says about us, more than about the family itself. It’s women claiming for themselves what moral authorities used to say only men were entitled to: the privilege of behaving badly (“war of the courtesans,” to use a semi-complimentary description by expat artist Therese Cruz). The scope even has the trigenerational impact of classical Greek tragedy, a curse being passed on from parents to children to their children’s children.

A fast-declining generation might remember when a similar phenomenon used to command the attention of the media and public, not just in the Philippines but also overseas: the Marcos family saga, from the patriarch’s womanizing and his wife’s philistinic overcompensation, through their rebellious daughter’s romance with an oppositionist scion (including a kidnapping and fall-guy killing that foreshadowed the murder of Benigno Aquino Jr.), to their exile and triumphant return to a country that seemingly, masochistically, has not had enough of their excesses. Thankfully, the worst that the Barrettos can visit on themselves and their public will never be as malevolent as their high-profile media predecessors had been.

[First published October 28, 2019, as “The Barrettos and the Privilege of Behaving Badly,” in the The FilAm]

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About Joel David

Teacher, scholar, & gadfly of film, media, & culture. [Photo of Kiehl courtesy of Danny Y. & Vanny P.] View all posts by Joel David

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