Joel David [pen name] is a teacher, scholar, & gadfly of film, media, & culture. PhD & MA in Cinema Studies at New York University (2002 & 1994 respectively), on Fulbright scholarship; undergraduate degrees in film (1986) and journalism (1979), both cum laude, at the University of the Philippines (UP), the country’s official national university. Professor of Cultural Studies, Inha University (employed since 2006, tenured in 2013).

Previously Associate Professor, UP College of Mass Communication (employed since 1987); final Director of the UP Film Center and founding Director of the UP Film Institute. Editorial Board member of the following journals, all Philippine-based except the last, which is based in Korea:

Kritika Kultura (founded 2002);
Pelikula: A Journal of Philippine Cinema (founded 2020);
Plaridel: A Philippine Journal of Communication, Media, and Society (founded 2004);
UNITAS: Semi-Annual Peer-Reviewed International Online Journal of Advanced Research in Literature, Culture and Society (founded 1922); and
International Journal of Diaspora & Cultural Criticism (founded 2015).

Staff writer at the New York-based The FilAm (founded 2011). Scholarly interests may be inferred from publications posted in the present blog, including film narrative, genders & sexualities, Orientalism, new media, metacriticism, and cultural policy.

Non-academic stints include: Director of Publications at Haver Analytics, New York (to 2001; initially employed in 1994 as Research Assistant); Head of Writers Section at Experimental Cinema of the Philippines (1982-86); Writer at The Review (1980-82); Managing Editor at Philippine Collegian (1978-79). Freelanced as writer of articles and scripts, production assistant, and occasional “atmosphere person” for film and TV projects, book publisher, and radio host, including a stint as resident film critic of National Midweek in 1986-91.

Winner of the Gawad Lingap Sining [Art Nurturing Award] of the Filipino Arts & Cinema International (FACINE), awarded for film scholarship and criticism, and bestowed during the 23rd Annual FACINE Festival’s opening ceremony at the City College of San Francisco’s Diego Rivera Theater in October 2016.

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Ámauteurish! site: All content (except where otherwise indicated) © 2014-2020 by Joel David & Ámauteurish Publishing; All Rights Reserved. [Past years in the copyright notice will link to the relevant portions of Certificates of Registration from the US Copyright Office including, when applicable, a pending copyright application.] Material herein supersedes any and all previously published versions, and may contain updates, corrections, and (partial or entire) repudiations. Kindly acknowledge both author and website, where appropriate, in citations and references. The preferred pronunciation for Ámauteurish! (which may be written without the acute accent and final punctuation mark) is


with some optional excitement to approximate the boldface font and exclamation point. Note as well that the website name is a protologistic coinage: in mashing up “amateur” with “auteur,” it differs from “amateurish” by an extra “u.”

Header image (Manila Film Center in flames) © 2013 by Ricky Pineda, used with permission, and with thanks to Rock Drilon; avatar photo of Kiehl courtesy of Vanny Pallarco & Taeyun Yu. Thanks to Theo Pie for scanning, typing, and correcting print materials, Boemchul Son for design proposals, and fellow WordPress blogger Richard for design improvement.

The browser display of Ámauteurish! uses a custom-designed version of the Elegant Grunge theme of WordPress, with Cabin for base font, Abril Fatface for headings, and Monotype Corsiva for watermarks. Links are checked and updated manually, at least twice annually, using Xenu’s Link Sleuth. Academic readings posted herein observe, whenever possible, the specifications of the turn-of-the-millennium editions of the style guides of the Modern Language Association. Ámauteurish! first went live on June 13, 2014, though the blog had been registered in WordPress since April 2011.

Click on any of the following for other introductory options:

  • a few tips on how to use Ámauteurish!;
  • a PDF of my most recent curriculum vitae;
  • a mid-career autobiographical write-up;
  • the author entry in Volume 6 (Film) of the CCP Encyclopedia of Philippine Art’s Second Edition (Manila: Cultural Center of the Philippines and the Office of the Chancellor, University of the Philippines Diliman, 2017), p. 427;
  • my ORCID iD, linked to Scopus Author ID 49661235900;
  • my Google Scholar page; and
  • my Amazon book page.

Fellow grantees of the US Department of State’s Bureau of Educational and Cultural Affairs who have registered with the International Exchange Alumni website may find my profile by logging in and then clicking on this link.

Editors who wish to interest me in reviewing specific cultural output, as well as students who would like to request a recommendation for higher study or work, kindly take the time to read some basic policies that I maintain.

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