While preparing for the end, Marilou Diaz-Abaya gave a series of interviews worth re-reading once in a while. Respect the audience, was her admonition to indie practitioners. Work to develop their preferred product, which then as now meant rom-com films.
Responses by local gatekeepers melded with Euro-festival jurors to ensure that this crucial bit of advice be downgraded and ignored as quickly as possible. Only high-art, alienating, complex-but-inconclusive films were fielded to foreign filmfests & local critics’ competitions, where they dominated the prizes for the past several years. Filmmakers (often women) who so much as deviated from the poverty-focused extreme aestheticizations that these taste-mongers upheld, were scolded for supposedly betraying progressive ideals.
As it turned out, it was women (with an occasional male director or two) who laid the foundations of the Pinoy rom-com in the 1990s, another batch who strengthened it in the 2000s, and still another group hard at work during this decade in transforming it.
One would have to be an ideologically arrested thinker to believe that their output is automatically invalidated by the popular acclaim that it so rightfully earns. For one thing, several of the current practitioners did dabble in indie work, and (as if observing Diaz-Abaya’s advice) brought over what strengths they developed to tweak, improve, and revise the rom-com format.
The fact that the most prominent Pinoy international film festival, San Francisco’s FACINE, wound up honoring a rom-com entry, its jurors smitten by its unexpected warmth and delicacy, affirms that our women filmmakers are on the right track. The Young Critics Circle also gave their major prizes to women working in documentaries – and in a rom-com project.
If progressive is seen as any effort that upgrades the public’s habits by meeting its demands halfway, and regards genre exercises as a means of conveying new insights and possibilities, then this is certainly a trend worth attending to. The promise of viewing pleasure would just be icing on the cake, a reward for finally coming to terms with an audience that is truly our own.
[Posted March 25, 2019, on Facebook]